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Interstellar Marketing at Cannes

By Chris Loll, Chief Operating Officer, North America, IPG Mediabrands

At dinner I sat next to a start-up founder, a professor, a doctor and an astronaut.

Her name is Mae Jemison.

Sitting next to such an accomplished person is the perfect time to remember why we have one mouth and two ears.

Mae leads one of the most audacious projects in human existence: Interstellar space exploration with the goal of travelling to another solar system within the next 100 years. Her organization, 100 Year Starship, exists to make this impossibility a reality.

To put that distance in perspective, there is a probe that was launched in the 1970’s that has been travelling at over 35,000 miles per hour since then and is only 1/3,625th of the way there.

But while this topic fascinates me and scares me, it is not the point.

The reason Mae started this organization is because she knows that to even contemplate such an impossible mission, the best from each and every field would need to come together to solve never-before-thought-of problems.

Botanists, engineers, textile manufacturers, psychologists, architects… all need to come together and foresee unforeseeable problems.

While we aren’t solving for space travel, marketing is similarly challenged with solving problems it has yet to encounter. Our ability to work across disciplines, bringing together diverse skill sets is fundamental in our ability to solve a problem.

Analysts, strategists, designers, researchers, developers… all need to come together to build a future for marketing.

Mae’s real mission is much closer to home. The capabilities needed to accomplish human interstellar travel are the same that we need today to continue to thrive on planet Earth.

In other words, reach for the stars and you’ll land on the moon.

[author name=”Chris Loll” image=”/wp-content/uploads/2016/06/rsz_people_chris.jpg” facebook=”” twitter=”” google=”” instagram=”https://www.instagram.com/_nataliesimone_/” website=”” name_text_color=”#ffffff” background=”#161616″] Chris drives growth and creativity across our network. To do so, he partners with the North American and global leadership teams to operationalize key initiatives, including the network’s broader automation goals, and ensures maximum efficiency through continued innovation and shared best practices. He received his undergraduate degree in Biology and Engineering from the United States Air Force Academy, before completing his MBA from UCLA.
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Cannes

Palais Takeaway: Creativity is the Only Way to Survive by McCann Worldgroup and The Paley Center for Media

Cannes Creativity panel

By Natalie Simone Meade

(photos provided by McCann Facebook Page)

When Rob Delaney, Rashida Jones and Keegan-Michael Key sit down together for 45 minutes, not only are you guaranteed a few laughs, you’ll also gain insight into how comedy and creativity are intertwined.

When comedy is a means of survival, Rashida Jones and Keegan-Michael Key believe that it’s best to make conservative, but calculated decisions, especially early on in a career. Actors, like everyone else, must put in their time and prove themselves before they can weigh in on pivotal decisions and champion their ideas. Key’s insights on creative thinking were unique. Rather than becoming immersed in your own creative process, Key emphasizes the importance of filtering ideas through other creators and with your audience in mind, which yields a balanced and nuanced comedic experience.

As part of the creative process, all three speakers agreed upon one thing: your ego must be checked at the door. “Like sharks to chum, we attack an idea we like. Anyone whose idea was rejected is still happy,” said Keegan-Michael Key.

Diversity also lends itself to ideas that you wouldn’t have thought of yourself. It’s not about meeting quotas, said Jones. The goal is to aggregate and blend an array of experiences, and then mine for the right ideas.

Audiences are drawn to authenticity and deeply-rooted connections. Keegan-Michael Key said that a few years ago he was in a McCann spot for an auto company based in Detroit, his hometown. This connection enabled him to deliver a genuine message during the shoot. It’s obvious when there is no chemistry between a celebrity and the brand he or she is endorsing; they sound like: “Money, money, money, orange juice, money, money,” said Key.

A diverse group of people inspire a range of insights and ideas for all stories from comedic sketches to 30 second spots. These experiences become fodder for content, and told correctly, have the potential to reach and impact a global audience.

[author name=”Natalie Meade” image=”https://ipgmbevents.com/wp-content/uploads/2016/06/natalie-meade.jpg” facebook=”” twitter=”” google=”” instagram=”https://www.instagram.com/_nataliesimone_/” website=”” name_text_color=”#ffffff” background=”#161616″] Natalie Meade is a media investment buyer at ID Media and a (very) recent graduate from the Columbia Journalism School. She’s a writer, yogi, foodie and music junkie. You can follow her on Instagram & Twitter
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Cannes

Confidence and Authenticity: How Women Defy Expectations and Lead the Pack.

By Natalie Simone Meade

Hundreds of men and women filled a banquet hall at Hotel Martinez on Boulevard de la Croisette for the 6th Annual IPG Women’s Leadership Breakfast.

This year’s breakfast was refreshing because the conversation was based on shattering expectations. Confidence and authenticity served as the underlying themes for each panel session.

Dr. Mae C. Jemison was the first African-American woman in space; she’s a physician, and a Trekki. She said that every woman has an opportunity to break barriers and shatter expectations.  “Empowerment starts on the inside. We need to understand that we have the right to be involved, something to contribute and will to take a risk,” said Dr. Jemison.

Maureen Dowd, Columnist for The New York Times, made observations about the political climate in anticipation of the 2016 general election. She noted that our expectations about how we expect the presumptive nominees of each party to act and react, as it relates to gender, have been shattered.

Empowerment manifests itself through self-confidence. This notion shined through during the panel session featuring numerous IPG clients, including Alison Lewis, Chief Marketing Officer of Johnson & Johnson; Monika Schulze, Chief Marketing Officer, Zurich Insurance; Deana Singleton, GM Global Advertising, Microsoft; and Lisa Sugar, Founder and President of POPSUGAR. Suzanne Powers, the Global Chief Strategy Officer for McCann Worldgroup, moderated the conversation. Confidence, in turn, consists of a single, primary ingredient – authenticity. This was a central reason behind each of the panelists’ success.

Aline Santos, SVP of Global Marketing of Unilever; spoke about her first moments as a senior leader on the job. Although she was confident in herself and her abilities, she said she initially struggled with staying true to herself. She noticed that the men in the boardroom wore suits. To conform, Santos bought a suit –with shoulder pads. She even went so far as to use her husband’s cologne.  “I was not 100% authentic she said; it was a masquerade,” Santos said.

The keynote session featured Gwyneth Paltrow. It was refreshing to hear her genuine responses during her interview with Katty Kay, an Author and Presenter for BBC World News. Paltrow founded goop, a lifestyle publication. She said she had to step out of her comfort zone and overcome her fears in order to pursue her business passions.

Attending the IPG Women’s Leadership Breakfast was an empowering experience. Michael Roth, Chairman and CEO of IPG, said that within the portfolio of IPG agencies, women represent 54% of the leadership positions. It was inspiring to hear from these successful women, all with diverse and unique backgrounds.  Strong leadership requires, self-awareness, confidence and the ability to empathize with others. Maybe most important of all, it requires a deep and genuine desire to help others along the way.

[author name=”Natalie Meade” image=”https://ipgmbevents.com/wp-content/uploads/2016/06/natalie-meade.jpg” facebook=”” twitter=”” google=”” instagram=”https://www.instagram.com/_nataliesimone_/” website=”” name_text_color=”#ffffff” background=”#161616″] Natalie Meade is a media investment buyer at ID Media and a (very) recent graduate from the Columbia Journalism School. She’s a writer, yogi, foodie and music junkie. You can follow her on Instagram & Twitter
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Cannes

Cannes 2016: Trends

[vimeo width=”100%” height=”100%” autoplay=”false”]https://vimeo.com/172405051[/vimeo]

With an introduction from Dianne Richardson, UM U.S. Chief Strategy Officer, our Cannes Lions Roving Reporter Glenn Payne hit the street to learn the trends that are shaping work right now.

[author name=”Glenn Payne” image=”https://ipgmbevents.com/wp-content/uploads/2016/06/glenn-parker.jpg” facebook=”” twitter=”” google=”” linkedin=”” website=”” name_text_color=”#ffffff” background=”#161616″]Glenn Payne is an Associate Creative Director at UM NY on the Coca-Cola account. He loves pop culture, puppies, and puns. Follow him on Instagram @glenergetic
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Cannes

Cannes 2016: Dynamic Start

[vimeo width=”100%” height=”100%” autoplay=”false”]https://vimeo.com/172401677[/vimeo]

We hit the beach early in the morning to get a dynamic start to the day.

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Cannes

Cannes 2016: UM Momentum Awards Show

[vimeo width=”100%” height=”100%” autoplay=”false”]https://vimeo.com/172211318[/vimeo]

Our Cannes Lion Roving Reporter Glenn Payne takes us to UM’s MomentUM Awards Show

[author name=”Glenn Payne” image=”https://ipgmbevents.com/wp-content/uploads/2016/06/glenn-parker.jpg” facebook=”” twitter=”” google=”” linkedin=”” website=”” name_text_color=”#ffffff” background=”#161616″]Glenn Payne is an Associate Creative Director at UM NY on the Coca-Cola account. He loves pop culture, puppies, and puns. Follow him on Instagram @glenergetic
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Cannes

Cannes Lions: Interview with Shelley Zalis

[vimeo width=”100%” height=”100%” autoplay=”false”]https://vimeo.com/171796835[/vimeo]

Our Cannes Lion Roving Reporter Natalie Meade speaks with Shelley Zalis, the founder of the Girls’ Lounge.

[author name=”Natalie Meade” image=”https://ipgmbevents.com/wp-content/uploads/2016/06/natalie-meade.jpg” facebook=”” twitter=”” google=”” instagram=”https://www.instagram.com/_nataliesimone_/” website=”” name_text_color=”#ffffff” background=”#161616″] Natalie Meade is a media investment buyer at ID Media and a (very) recent graduate from the Columbia Journalism School. She’s a writer, yogi, foodie and music junkie. You can follow her on Instagram & Twitter
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Cannes

Cannes 2016: Facebook Live

[vimeo width=”100%” height=”100%” autoplay=”false”]https://vimeo.com/171832210[/vimeo]

Facebook Live is in the moment and enables marketers to activate and influence product decisions in real-time. Michel Protti and Desmond Lavelle visited our Duplex to share their insights.

[author name=”Natalie Meade” image=”https://ipgmbevents.com/wp-content/uploads/2016/06/natalie-meade.jpg” facebook=”” twitter=”” google=”” instagram=”https://www.instagram.com/_nataliesimone_/” website=”” name_text_color=”#ffffff” background=”#161616″] Natalie Meade is a media investment buyer at ID Media and a (very) recent graduate from the Columbia Journalism School. She’s a writer, yogi, foodie and music junkie. You can follow her on Instagram & Twitter
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Cannes

Cannes 2016: IPG Women’s Breakfast

[vimeo width=”100%” height=”100%” autoplay=”false”]https://vimeo.com/171896667[/vimeo]

Our Roving Reporter Natalie Meade takes us to IPG’s 6th Annual Women’s Breakfast.

[author name=”Natalie Meade” image=”https://ipgmbevents.com/wp-content/uploads/2016/06/natalie-meade.jpg” facebook=”” twitter=”” google=”” instagram=”https://www.instagram.com/_nataliesimone_/” website=”” name_text_color=”#ffffff” background=”#161616″] Natalie Meade is a media investment buyer at ID Media and a (very) recent graduate from the Columbia Journalism School. She’s a writer, yogi, foodie and music junkie. You can follow her on Instagram & Twitter
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Categories
Cannes

CANNES MEDIA LIONS: LIVE FROM THE RED CARPET

[vimeo width=”100%” height=”100%” autoplay=”false”]https://vimeo.com/171835676[/vimeo]

Join our Roving Reporters Natalie Meade and Glenn Payne, as they take to the red carpet and capture the reactions from tonights winners.

[author name=”Natalie Meade” image=”https://ipgmbevents.com/wp-content/uploads/2016/06/natalie-meade.jpg” facebook=”” twitter=”” google=”” instagram=”https://www.instagram.com/_nataliesimone_/” website=”” name_text_color=”#ffffff” background=”#161616″] Natalie Meade is a media investment buyer at ID Media and a (very) recent graduate from the Columbia Journalism School. She’s a writer, yogi, foodie and music junkie. You can follow her on Instagram & Twitter
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[author name=”Glenn Payne” image=”https://ipgmbevents.com/wp-content/uploads/2016/06/glenn-parker.jpg” facebook=”” twitter=”” google=”” linkedin=”” website=”” name_text_color=”#ffffff” background=”#161616″]Glenn Payne is an Associate Creative Director at UM NY on the Coca-Cola account. He loves pop culture, puppies, and puns. Follow him on Instagram @glenergetic
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