DMEXCO is a fantastic showcase of the latest digital trends and technologies to hit our industry. In a world in which nothing ever stands still, it’s crucial that we see first hand what our current partners and future collaborators are up to and, more importantly, start dialogues around where we can apply all this great stuff to our clients’ businesses.

At this year’s event, our priority has been helping our clients to navigate the increasingly complex digital arena. As part of that focus, we have a number of IPG Mediabrands representatives speaking on the official programme on topics ranging from fake news to the new agency model.

In EMEA, we have also generated a bank of thought leadership, again covering a range of topics from brand safety to voice search, and from influencer marketing to creating truly ‘digital first’ organisations. I hope that you find these opinion pieces useful and are able to share them with colleagues, clients, prospects or journalists where you see fit.

Thanks to all of you across the network who have played a role in making Dmexco a success for our business and our clients this year, and I hope that those of you who have not been involved directly are able to make use of the content on this website.


Jason Carter
Managing Director, Reprise EMEA

THOUGHT LEADERSHIP

WATCH PANELS

From Founder to Big Business: Leading the Industry Transformation in the Digital Age
From Founder to Big Business: Leading the Industry Transformation in the Digital Age

Wednesday 11:55 AM – 12:25 PM
Experience Hall

Many organizations still struggle to define what the shift to digital looks like and how they get there. This session will explore the critical elements for leading a business through this transformation, focusing on the need to immerse yourself in the startup culture of agility and innovation.

Tim Ringel
Reprise, Global CEO

Culture Shock - Dark Net, Fake News, Chatbots and our future communication
Culture Shock - Dark Net, Fake News, Chatbots and our future communication

Wednesday 1:20pm – 1:55pm
The Experience Hall

With automated communication it´s difficult to locate the source of truth. Who has got the opinion leadership in Communities? What does communication make authentic?

Chad Stoller
UM, EVP, Global Chief Innovation Officer


How Addressability Creates Next Generation Customer Connections
How Addressability Creates Next Generation Customer Connections

Thursday 1:55pm-2:15pm
Experience Hall

How data driven technologies are fueling the next generation of consumer-centric marketing techniques. From consumer data and insights, to addressable messaging, to anticipating your next customer, learn the new technologies and platforms that are paving the way for better consumer relationships.

Chad Stoller
UM, EVP, Global Chief Innovation Officer

How to Get Hold of Our Online Ads' Success - and What's Beyond Viewability?
How to Get Hold of Our Online Ads' Success - and What's Beyond Viewability?

Thursday 4:20pm – 4:55pm
Debate hall

About 400 years ago, Galileo Galilei said, “Measure everything that is measurable, and make everything measurable that is not yet so.” There’s still a lot of truth in this statement today. However, there is still a lack of measurable standards in many areas of the media business. The Measurement Panel will address the most urgent questions in this area: What is the current status of the visibility debate?

Christian Scholz
Initiative Media, GmbH CEO

Agencies in the Spotlight of Disruption? The Agency Model of the Future
Agencies in the Spotlight of Disruption? The Agency Model of the Future

Thursday 4:25pm-5:00pm
Congress Hall

As the roles of brand building and consulting converge, the debate around consultancies surging into the agency market continues. Consulting companies are increasingly interfering with the advertising space. Big advertising groups have already started to strengthen their tech and consulting capabilities. Without a doubt, the agency model is changing to remain viable.

Caroline Foster Kenny
IPG Mediabrands, EMEA CEO