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A TAKE ON DIGITAL TRANSFORMATION

Digital Transformation has become the most popular kid in the playground, and it can mean 100 different things to 100 different people. So, rather than dwell on definitions, let’s start by considering who does digital well, what digital means to them and why they were able to achieve their “digital nirvana”.

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Why close collaboration is the key to cracking programmatic

In a world in which trust and transparency issues are changing the way advertisers view programmatic, the need for close and open relationships between client and agency is more important than ever. It is vital that to realize its true benefits, clients need not just to invest in programmatic, but to be invested in it – and we welcome advertisers taking a greater element of control in this space.

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Why ‘digital first’ is a mentality that should run through your organization

Ensuring our organisation is set up to respond to these changes and deliver what stakeholders expect – revenue, profit and efficiencies – at the same time as achieving our own KPI’s and objectives, can often seem like an insurmountable challenge. Here are some ways in which organisations can overcome long-term legacy challenges to implement an organisational culture within which digital can thrive.

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How Voice Search is changing the way we search for content

Technology is always evolving, and so are the ways people search for information. As marketers, and specifically as search experts, we need to be quick to adapt our strategies to benefit from these new trends.

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dmexco

DECENTRALISED SEARCH: HOW SEO HAS GONE beyond google

As technology evolves, so does the way people find and connect with the things that matter to them.  Google remains King (for now at least) but alarmingly for our Sovereign, parts of its realm are under siege. It’s crucial that brands keep up with what’s happening across the search kingdom and form strong alliances with these ‘invaders’ – in these complex times, backing one horse is not an option.

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Gaming Advocacy & Cultural Currency

The gaming industry has reached an interesting crossroads. As one of the only remaining industries that still maintains its core belief that the audience comes first, with the community essentially driving the end product, it’s the strength of this community that holds most of its power.

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dmexco

FULL STACK IS NOT ALWAYS THE FULL SOLUTION

Why a single stack should not be – and cannot be – regarded as a holistic solution for all of an advertiser’s needs. 

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Your media plan is leaking money: here’s how to fix it

As consumers are increasingly overloaded with advertising messages from a wide range of digital channels and technologies, competition to stand out is fiercer than ever. At the same time, the cost of digital advertising is increasing, and getting that initial click is just the beginning of the journey. It’s time to focus on what happens next.

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Being bold isn’t always reckless

The media and technology world is in constant flux. In order to keep up with trends, and keep our clients ahead of the competition, it is crucial that we adopt an agile work ethic. Rather than focus entirely on performance and do things we know are tried and tested, we need to be bolder with our approach – and not be afraid of failure.

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dmexco

Building meaningful connections in a connected age

Technology is driving a new era in the way we build and nurture the relationships that give meaning to our lives. As digital marketers, we try to drive meaningful connections through the stories we tell between companies and consumers. The more meaning in the connection, the better the relationship – especially when it comes to advertising.

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